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History Coco Chanel era Establishment and recognition (1909–1920s) Gabrielle "Coco" Chanel in 1920. kawa kawa The House of Chanel originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. pp ml sad